Notes
What we have learned building them
Practical writing on websites, search and software for Australian businesses, from the studio that builds them.
- 11 September 2026A Website for Tradies: What to Check Before You Pay for OneMost tradies get sold a website, not a lead source. Here is the buyer's checklist, what it must do, what you should own, and the questions that separate a real build from a template.

- 6 September 2026Small Business Web Design in Sydney: What Your Site Actually NeedsA small business site does not need to be big. It needs to load fast, show up locally, and make getting in touch obvious. Here is what to build, and what to leave out.

- 6 September 2026Affordable Web Design in Sydney: What You Should Actually Pay ForAffordable web design is not the cheapest quote, it is the site that pays for itself. Here is what actually drives the cost, and what is worth paying for.

- 23 August 2026How to Choose a Web Designer in SydneyPicking a web designer is a business decision, not a taste test. Here is what to ask, what to look for, and how to tell a site that wins work from one that just looks nice.

- 23 August 2026SEO for Tradies: How to Get Found When Locals SearchSEO for tradies is mostly local: rank for your services in your suburbs, win the map pack, and turn searches into booked jobs. Here is what moves the needle.

- 23 August 2026Web Design for Tradies: A Website That Actually Wins WorkA tradie website earns its keep when it loads fast, works on a phone, ranks locally and makes it dead easy to book you. Here is what that takes.
